Marketing component production of veterinary medicines for functioning of the management system their quality
The quality of veterinary medicine products produced by domestic enterprises, its competitiveness, today, unfortunately, is not yet a strong and unpromising indicator of individual enterprises. At the same time it is necessary to recognize that the reforms carried out in the country orient the producers of products, including for veterinary medicine, to reassess their outdated tendencies towards the improvement of production, which would ensure the production of quality and safe products for veterinary medicine. first of all, about veterinary preparations, the use of which would effectively ensure the welfare of livestock, poultry and other industries, contribute to the preservation of human health and ecological balance of the natural environment. And even at the enterprises of veterinary medicine came the understanding that the introduction of effective systems of quality management of products will be able to ensure the stable position of enterprises both in the field of production and in the market of products for veterinary medicine. Of course, the implementation of an effective quality management system requires a high level of professionalism, mastering modern methods and technologies, and most importantly an appropriate level of staff qualification. This will help to ensure that the very process of developing new veterinary preparations, respectively their testing and production, will be based on the basic principles of the quality system, which will ensure that the products are manufactured and controlled in accordance with strict compliance with the requirements of the regulatory technical documentation and standards.
The market for veterinary medicine products is already orienting manufacturers to the production of quality, efficient and competitive products, in a new way, taking into account foreign experience to consider contacts with all entities involved in the production and supply of veterinary drugs. In this important role is given to marketing, which accompanies production, helps him to organize and manage not only production, but also the sale of manufactured products. It is marketing that can provide relevant to the market situation, planning the range of products, its characteristics, evaluating competitors, formulate proposals and analyze consumer demand. It is clear that the quality of veterinary preparations is ensured by a set of measures, including market principles. The main ones, including mechanisms for quality control of veterinary products are regulated in the Laws of Ukraine "On Veterinary Medicine", "On Basic Principles of State Supervision (Control) in the Field of Economic Activity", "On Consumer Protection", "On Withdrawal, Processing, Processing, utilization, destruction or further use of substandard and dangerous products ", licensed conditions for conducting business activities in the production of veterinary preparations," Regulations on the registration (re-registration) of veterinary drugs, substances, g of feed and feed additives in Ukraine. The main parameters of these documents are already taken into account in the harmonization of legislative and regulatory documents of Ukraine.
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